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Moisture issues like dampness and mold affect 47% of U.S. homes—nearly 140 million Americans across the economic spectrum—and are associated with a 30% to 50% increase in respiratory illness and asthma, costing the U.S. economy more than $22 billion annually. Laboratory testing, controlled field trials, and deployments in hundreds of real homes prove Lilypad's efficacy in addressing moisture problems. For example, controlled side-by-side tests simulating a typical shower show that Lilypad keeps peak humidity about 15% lower than conventional paint. Lilypad products are free from Red List chemicals named in the Living Building Challenge