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IAB 2026 Outlook Study: September Update

publication1 mentionslast seen Nov 12, 2026

Research study documenting that ad buyers list AI-driven vs. traditional customer journey comparison as their top measurement challenge.

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IAB 2026 Outlook Study: September Update

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Interactive Advertising BureauauthoredIAB 2026 Outlook Study: September Update

92% confidence1 supporting mentions

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